Marketing Meltdown

While I’m working with a graphic designer on book covers, I’ve also been researching the marketing end of self-publishing. The more I know, the greater my ability to get my books into the hands of readers (or onto their Kindles).
 
Fortunately, the online community is loaded with suggestions on how to boost readership/sales, and very kind YouTubers offer their entertaining insights based upon their self-publishing experiences. With each book reseller (Amazon, Goodreads, etc.) operating under their own unique rules and differing formulas for royalties, I clearly need to be versed in marketing before putting my novels online or they will suffer a rapid demise.
 
For me, marketing is daunting but what new skill isn’t overwhelming in the beginning?  I have stumbled upon a rather ironic fact in my marketing research. Authors are required to take their 70,000-word novel and boil it down to a 750-word synopsis. Then, we must whittle those 750 words down to an intriguing 225-word jacket copy. From there, we must further pare it down to a one paragraph pitch for online resellers and – finally – a one sentence tagline for the book cover. I’ve always been a fan of being concise, but this is a crazy challenge I'm taking on four times (once for each novel). It brings to mind Hemingway’s amazing story written with only six words: For sale. Baby shoes. Never worn. That man was the king of concise.